Mt 460 Unit 3 Paper

Unit 3 Facebook vs. Twitter Case Study Analysis

Kaplan University

School of Business and Management

MT460 Management Policy and Strategy

Author: Jenna Campbell

Professor: Dr. George Arnold

May 10, 2012

Introduction

Facebook and Twitter are currently the most popular social networks that people use every day around the world. They are both networking site, however, they are much different from one another. Twitter is for users who want to write short messages to and from the people they are following. They can select exactly what and from whom they want to hear. Groups of users on Twitter consists mostly from professionals which are promoting business. With Twitter, you can follow close friends and even celebrities. However, Facebook is different from Twitter because there are much more options that can be used. Facebook is more suitable for personal social networks. For someone to be friends with another person on Facebook, they must accept a friend request, whereas, on Twitter you are able to follow people more easily. Therefore, in this case study I will compare the differences between Twitter and Facebook’s mission statements and evaluate both sites to form a SWOT analysis.

Synopsis of the Situation

Facebook’s mission is “to give people the power to share and make the world more open and connected (http://drdianehamilton.wordpress.com/2011/01/13/top-10-company-mission-statements-in-2011, 2012). Twitters mission statement, however, is “To instantly connect people everywhere to what’s most important to them.” This is not Twitter’s original mission statement but they had re-created it last year.

Key Issues

There are some obvious differences between two sites. I believe it is much easier to find people on Facebook and most of the time you an tell if it is the person you are searching for because it will show mutual friends in common and where they are from. On Twitter, it...