Project

Contents

ACKNOWLEDGEMENT 2

Executive Summary 3

Name of Company 4

Mission Statement 4

Concept Statement 4

Industry /Target Market Feasibility 6

Type of industry: 6

Key success factors: 6

Segmentation and Target Market 7

Industry Attractiveness: 7

Porter’s Five Forces Model: 7

Competitors Analysis: 8

Organizational Feasibility 10

Management Team: 10

Hierarchy of the Organization 11

Resources required: 12

Financial feasibility 12

Total startup cost: 12

Variable costs: 12

Fixed cost: 13

Expected revenue: 14

Breakeven: 14

Overall Financial Attractiveness: 15

CONCLUSION 16

ACKNOWLEDGEMENT

All the appreciation and gratitude is for ALLAH Almighty who has blessed us with knowledge and potential to put effort in completing our project. Without His guidance it would not have been possible to complete this task. We would also like to thank our course instructor Mr. Irfan Siddique and our mentor Miss Maryam who refined our abilities, without their support this project would have been a very difficult task to achieve in time. We would also like to thank our parents who provided us moral and financial support throughout the project and encouraged us to do our work.

Executive Summary

The purpose of this report is to analyze the business feasibility of an idea that is being proposed to a firm. In this regard, we have chosen Safeway chemicals. It is a registered company.

After surveying and observing the market, particularly the market trends, Buying behavior and demand of consumers using insect repellent products, we have come up with an innovative idea of Insect Repellent Tissues to fill the market gap of consumer needs. As the requirement of the report, we have conducted a detailed study of the feasibility of this idea in the market.

We developed a questionnaire and conducted a survey regarding buying behavior of consumers for insect repellent products. Then we conducted industrial feasibility report to identify...