America’s Health
Insurance Plans
601 Pennsylvania Ave., NW
South Building
Suite Five Hundred
Washington, D.C. 20004
202.778.3200
www.ahip.org
Innovations in
Prevention, Wellness
and Risk Reduction
ForEwOrd
Table of ConTenTs
Acknowledgements
2
IntroductIon
3
sectIon 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Wellness and Healthy Living
eXPert commentArY
nico Pronk, Phd, HealthPartners research Foundation
18
Designing a Multisector Approach to Improving Health
and Wellness
sectIon 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Clinical Preventive Services
eXPert commentArY
margaret e. o’kane, ncQA
44
Striving for Accountability through Establishing
Standards in Health Promotion and Wellness
sectIon 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Addressing Overweight and Obesity
eXPert commentArY
michael P. o’donnell, Phd, mBA, mPH
American Journal of Health Promotion
62
The Business Imperative for Health Promotion
sectIon 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Smoking Cessation Programs
eXPert commentArY
Judith Hibbard, dr.PH, university of oregon
74
Activating Consumers through the Use of Coordinated
and Tailored Communications
sectIon 5 . . . . . . . ....