Aarong

III. Aarong Company profile:

The Ayesha Abed Foundation (AAF) is an organization that aims to provide avenues for employment and income generation for underprivileged rural women. It is an enclave for women, formed to uplift them economically, through their work as producers, and also socially, through their development into entrepreneurs. The AAF is closely interrelated with other programs, especially BRAC Development Program (BDP) and Aarong. Aarong is a chain of retail outlet located in major cities in Bangladesh an enterprise of BRAC. In 1972, Fazle Hasan Abed founded the Bangladesh Rural Advancement Committee (BRAC) and a holistic development model that has revolutionized income-generating opportunities for rural communities in developing countries. Through its handicraft and fashion section, Aarong, BRAC has developed a sustainable national brand that provides a livelihood in the creative industries for tens of thousands of people across Bangladesh.

It established in 1978, Aarong is a fair trade organization dedicated to bring about positive changes in the lives of disadvantages ascertains and underprivileged rural woman by reviving and promoting their skills and craft. Reaching out to weavers, potters, brass workers, jewellary, jute workers, basket weavers, wood carvers, leather workers and more, Aarong, to embraces and nurtures a diverse representation of 65000 artisans work with the collaboration of Ayesha Abed Foundation (AAF), 85% of whom are women. Today, Aarong has become the foundation upon which independent cooperative groups and family based artisans market their craft, in an effort to position the nation’s handicraft industry on a world platform of appreciation and acknowledgement.

Today, few urban consumers will argue that Aarong is the local Mecca for deshi handicraft. Aarong’s product designs has brought consumer attention back to the products and styles that are indigenous to Bangladesh, its designers blending the traditional with the...