Market Analysis

Market Analysis

There are no exact competitors and few related competitors in sarangani and socksargen area. The area at Cabuy, Glan, Sarangani Province was recommended to us by the certain individual of the area, because it is very convenient for our tourists and local costumers.

Our target market will be local costumers and tourist both local and tourist customers are from all ages and genders, Our target market segment will be male and female, young and old, Professional and retirees from the lower class, middle and higher class of the society.

The main competitors are Meloussa beach resort with a location in Kaputan, Lago beach resort, Bonfeo beach resort , kikay beach resort, Black sand beach resort with the same locations in tango, somewhere beyond IN Publasion, Glan will have known and familiar resorts like Darak, yoshikawa, white haren, Rosal, Coco and Isda jordin resort with the same location in Gumasa , Glan, Saranggani Province.

Despite of those competitors above, still beach resort all over the world is one of the popular destination of many people because in this pl ace of the popular destination of many people because in this place the people feel relax and better both of their mind and body. Its according to Ms. Besana on her “Business Plan” entitled Exquisite beach resort (2009), She additional stated that the beach re3sort business is one of the effective and perfect occupation in the tropical country like Philippines. Also they already draw the to the mind of the people to relax and rejuvenate their mind and body most especially in the time of the stressful times like summer, Christmas, Holy week and other special occasions of the Filipino.

The strengths of competitors above like Meloussa beach resort is their affordable pricing strategy but the weakness is their facilities and the location of their resort. Lago, Bongfeo, Kikay and Black Sand beach resort with the same strengths which is their convenient location and their...