Submitted by: Submitted by toonpar
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Words: 5145
Pages: 21
Category: Business and Industry
Date Submitted: 06/08/2012 01:37 AM
AStage 1 : SWOT Analysis of Honda Company
Strength
1. Strong brand equity and reputation among customer.
Honda is a well-known company that is a leader in the automobile industry. They have a reputation for being the best of the best when it comes to safety, reliability, and value. People who buy Honda often say that they are confident with their purchase because they are not worried that their new car will be made without care and attention; they believe that they will not have to spend much money on repairs since the cars are known for being so well made. Not only does Honda have the reputation for making high-quality machinery, but their vehicles are also cited as some of the most attractive mid-priced automobiles on the market. Their vehicles have sleek and stylish lines and curves.
2. Automobiles have quality and safety.
Widely acclaimed for its world-leading quality standard, Honda cars manufactured by Thai workers in Thailand have been warmly received in more than 30 countries abroad. To strengthen customer trust by offering products founded in safety and offering a new level of outstanding quality, Honda has created a quality cycle that continuously enhances quality at every stage: design, development, production, sales and after-sales service. The success regarding export of CBU products and parts clearly indicates Honda's manufacturing capacity as well as production flexibility in meeting the demands of dissimilar markets in different regions.
3. Strong re-sale value
Honda has been honored today with several of Kelley Blue Book's (www.kbb.com) 2009 Best Resale Value Awards, including the top overall award for the Honda brand. 2009 Honda models earning awards included Civic and Fit, Top 10 model awards; Civic Hybrid, Hybrid Car award; CR-V, Crossover award and Odyssey, Van award (Honda, 2009). Buyers also have reported that they are happy with their decision to buy a Honda because the re-sale values are so good for Honda since their...