Baidu: Spin-Off/Start Up and Entrepreneurship

Baidu, Inc. (NASDAQ: BIDU)

Business Model in Biotechnology (IV): Spin-Off/Start Up and Entrepreneurship

Nathan Hew Yaohua • 丘耀華 • 100361019 •Year 1 •Email: hewyaohua@gmail.com

Institute of Intellectual Property • National Cheng Chi University • June 8, 2012

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Table of Contents

Executive Summary

What is Baidu and what made her a great success in China?

What did we learn from this case study?

Background and Introduction

What is baidu?

Objective

What made baidu a successful corporate?

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Case Presentation

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The story of baidu

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Baidu’s start-up to going on public

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Current Baidu

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Entrepreneurship - Mr. Robin Li

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Entrepreneurship - Mr. Eric Xu

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What Makes baidu number one?

Competitive Advantages

Commentary and Discussion

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Entrepreneurship - So what? So you think you can do it?

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Future Challenges

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Conclusion

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References

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Appendix

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Executive Summary

WHAT IS BAIDU AND WHAT MADE HER A GREAT SUCCESS IN CHINA?

Li gets prepped for his speech at the annual Baidu World conference in Beijing,

Bloomberg Business Week, Andrew Rowat.

Yahoo!, a search engine. Google, a generally known for it’s better-performed

search engine. Their rivals, Baidu, is often described as the “Chinese Google”, as

Baidu define themselves as a service engine that understands Mandarin Chinese the

best.

What did we learn from this case study?

Baidu was incubated by two inventors into a NASDAQ-listed and successful

company in just 10 years time. Although the business is somehow geographically

limited and it’s business model draws some negative critics, as a whole, Baidu showed

great victory over it’s local and international competitors in it’s operation field. Both

entrepreneurs, Robin Li and Eric Xu knew what the company really needs and they

laid very concrete foundation for the company by bringing in the right investors and...