Marketing

Sennheiser Case Study

Sennheiser France fosters loyalty by providing its network

of 3,000 distributors with new services

“Convertigo

provided us

with a simple solution

that did not require any

technical development of

our AS/400, and which

was easily integrated

with the design of our

web site.”

JACQUES COHEN, DSI

The Sennheiser Group is one of the world’s leading

manufacturers of headphones, microphones and

wireless transmission systems. Created in 1945,

Sennheiser currently has 1,800 partners in forty

countries and in 2008 recorded sales of $564M.

Sennheiser France began twenty years ago and is now

the second largest subsidiary, just behind the United

States. Sennheiser France boasts eighty employees,

recorded sales of $67M and distributes close to

2,000 products, covering fifteen brands via a network

comprising thousands of distributors.

Sennheiser France fosters loyalty by providing its network

of 3,000 distributors with new services

BRIEFLY

ACTIVITY:

Manufacture and distribution of high-fidelity equipment. 80 employees in France and thousands of

distributors.

CHALLENGE:

To provide the distribution network access to the product catalog (with real-time access to prices)

and access to an inventory a web application for tracking orders.

SOLUTION:

With the Convertigo mashup solution, real-time interfaces with the ERP are created in record time,

and without APIs.

RESULTS:

A more efficient and productive sales administration, more reliable information and higher client

satisfaction.

Challenges

OBJECTIVES

In a highly competitive market, it is important to stand out from the competition

by offering new services to clients. Access to accurate prices, real time stock

availability and order status tracking are just a few of the services that Sennheiser

France aspired to provide to its 3,000 distributors via the web.“We decided to

create a retailer’s site accessible via internet to enable retailers...