Forces and Public Issues in Industry

Forces and Public Issues in Industry

A Brawl in Mickey’s Backyard

In the case of, “A Brawl in Mickey’s Backyard” it can be asked if this situation is a case of mere zoning regulations of City Hall or of an expanded emotional response to a societal problem that is occurring in many urban areas, the need for low cost housing for working class families. In fact this case resonates with a current situation that I am involved in regarding zoning regulations and housing for persons with disabilities. Zoning disqualifies persons from living in certain areas of Nova Scotia due to town and city boundaries and zoning regulations.

As indicated in the text, Business and Society, it is important to utilize the process called stakeholder analysis in identifying the relevant stakeholders. This assists in understanding who the various stakeholders are and how they influence the situation and the outcomes. (Lawrence, Weber 2011)

According to Lawrence and Weber, market or primary stakeholders are, “those that engage in economic transactions with the company as it carries out its primary purpose of providing society with goods and services.” (Lawrence and Weber 2011) In this situation we can determine that the primary stakeholders are the employees of Disney and the customers of Disney.

The other component to the Stakeholder piece is the nonmarket or secondary stakeholders. Secondary stakeholders are defined as, “people or groups who, although they do not engage in direct economic exchange with the firm, are nonetheless affected by or can affect its outcomes.” (Lawrence and Weber 2011) The secondary stakeholders in this situation are the City Counsel of Anaheim, the various community groups of Anaheim, and SunCal.

Table 1 indicates the primary and secondary stakeholders and their stand on SunCal’s plans to build in the resort district that was set aside through zoning bylaws for resort business only. The state and federal government had spent millions of dollars to...