Pokemon-Random English Paper

differentiation: Marketing Pokemon against competitors has been relatively easy because of the difference in demographics and play style. The three major competitors to Pokemon TGC, is “Magic the Gathering”, “Yu-Gi-Oh”, and “Bakugan”. Bakugan uses toys or “marbles” and cards so is different then the other three. Magic the Gathering, and Yu-Gi-Oh both use cards but appeal to an older demographic. There is overlap in the gaming market between these three brands, with Yu-Gi-Oh the biggest competitor absorbing consumers from both spectrums of the demographic, but the play style and desire of children to play is strong in the younger demographic of Pokemon, encouraging product loyalty. Pokemon cards use graphics and pictures that appeal specifically to 4-8 year olds and is the only significant card company for this demographic.

Branding Strategy:

One of the unique and best aspects of Pokemon is it isn’t primarily encouraging the battle so much as collecting all of the Pokemon characters. This is epitomized in the motto “Gotta Catch ‘em All!”

The font of Pokemon is childlike and further seperates Pokemon from other TCG systems. With the integration of computer and console games, movies, and television. The Pokemon brand is well established.

Competitive review

As stated in previous examples, the TCG market has three main competitors. With Pokemon focusing on the youngest demographic it is only somewhat competitive with the other TCG companies.

Competitive analysis

Major competitors of

Magic the Gathering”, “Yu-Gi-Oh have been a competition to the upper age levels of Pokemon since its inception. These companies offer similar game play with artwork geared specifically towards teens and preteens.

Market share

Pokemon currently stands at controlling 35% of the market, It is second to Yu-Gi-Oh which holds 51% of the market, while Magic the Gathering is only 7%. The rest of the market is split between approximately...