Sss Ffff Dddd

A

Marketing Survey report on

Eveready Batteries

* Nimit Selot

* Nivedita M.Singh

* Prabjot Singh Lamba

* Prasanna Kannan

* Prem Sriram

* Preethika Subramani

Letter of Transmittal

To,

Mr. Tapan Panda,

PGPM Marketing Research Head

Dear Sir,

In the compliance with the fulfillment of the requirements on the marketing survey report on “Ever ready Batteries”, the proponents would like to present the project report on the same in accordance with your instructions.

The main purpose of the survey was to get an overview of marketing concepts like Exploratory research, Brand Management and Types of Branding, study of Rural and Urban Market for product in different range.

The report consists of analysis based on exploratory research methods with detail charts and bar graph analysis. In addition, the report consists of the data related to market share of product and its competitor’s impact on the branding. In the end, we have come up with some suggestions for the Ever ready batteries manufacturers.

This report was made through rigorous efforts put in by each member of the group and it was a great learning experience to work on this report.

We hope that the report will meet your approval.

Sincerely yours

Group No:

PGPM Batch 2011-2013

Preface

Knowledge is your brand. It is a major source of differentiation for your business-Philip Kotler

This report consists of the Eveready batteries dominance on dry market cell with a whooping market share of 65 %. Its branding with the famous tag line “Give me red” has been able to catch the attention of consumers and has created a good impact on consumers mind ranging from rural to urban. The red colour and the tag line “Give me red” has a very strong effect on a consumer when he/she is out in the market to choose a good battery.

This report has come up with the statistical data gathered form exploratory research which gives a brief overview about...