Business

1) Business Plan

1.1) Definition

Business plan is a written document that serves as a blueprint and guide for the proposed business project that one intends to undertake. The information gathered regarding the project is used in the Business Plan to predict viability, forecast success and to propose strategies for the business project

1.2) Purpose of Preparing Business Plan

-To enable the entrepreneur to view & evaluate the proposed business project in a objective, critical & practical manner

Emotion & gut feeling, well grounded information to supplement the planning & desicion

-To analyse & evaluate the viability of the proposed business project

Information gathered help to identify the viability, entrepreneur will decide before investing

-To convince certain parties of the investment potential of the proposed business

To convince to obtain financial assistant partially/fully, financial institutions, private /individual investors, suppliers, government agencies

-As a guideline in managing the business

When started the venture, plan & strategies to develope

-To allocate business resource effectively

Small business cannot afford to waste the resources, optimize the profit, planning, distribution & monitoring

3.3.) Who needs a Business Plan

-Entrepreneur

Fully understand the business, whether the business has market for the goods & service

-Financial institutions

Why need the money?, How to use it?, How is the repayment?,

- Investors

Convince the investors, private/individual investors, analyse & evaluate the viability of the project

-Supplier

Credit is important, convince that the credit given today can be transformed into long term business in the future

-Customers

Business rely on contracts & tenders, to convince the capability & ability of the company

-Employer

Newly started company need to attract potential staff to work. Convince that the company has potential to develop

3) Marketing Plan

3.1) Target Market:-...