Wall's Ice-Cream Marketing Strategy

Product:

A product consists of any good and service that can be offered to the market to satisfy a need or want.

 In the case of Selection Banoffee, the product is the ice cream production by the company.Core Product: Ice cream, as a desert after meal,.Actual product: The high quality level, different tastes,flavours, packaging and the heart shape icon.Augmented product: provide tastes and hyginene as well as nutritional ingredients

Pricing:

The pricing of the goods and services performs a key strategic role in many firms because of the deregulation intense global competition,Slow growth in many markets and the opportunities for firm to strengthen market position.The company use two main strategies for pricing.Market-Skimming Pricing and Market-Penetration Pricing.As Wall’s Selection Banoffee is targeting middle and upper-middle class youth,the price of selection banoffee is not that high.They all targeting the same classes in all places.Wall’s set specific price which was not too low nor high because people might have thought the quality is not good that’s why the price is low or its expensive.

Placement:

Tricycle provides door to door services that is way Wall's is easily available in everywhere city, town, street, market etc. In tricycle the soft music continuously singing a bell witchis the identification of Wall's. Through this Wall's also make sales promotion and people oftenly made impulse buying which increases sales

Promotion:

The company use Advertisement to promote their product.The theme of advertisement varies with the product images and positioning.The advertisements run on TV are made in foreign countries.The objective of advertising are the three basic which include informing.persuading,and reminding about the different brand of Walls.

Distribution Strategies:

Two main strategies that used by Wall’s has effectively used.In first strategy include incentives like free deep freezers,discounts on bulk purchases.Second is ,Advertising...