Marketing

INTERNATIONAL MARKETING

Europa Universität Viadrina Frankfurt Prof. Mr. Michael Pedley

Javier Romo Zapata

Emirhan Emekli Çağatay Gür

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Culture the Ultimate Trade Barrier/Culture Definition Culture is how effect the Internatıonal Trade Example Bechtel and Fedex Example Halal Food Example USA-Japan Manners Conclusion Sources

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CULTURE THE ULTIMATE TRADE BARRIER

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A barrier is something that comes between people and they can’t reach to each other. A culture is a population’s identity and if we combine two definitions, a cultural barrier effects the two people communication. As an example language; if the trade wants to be achieved, language has to be learned. As we learn from the course trade in needed for surviving, we have unequal geographical distribution of resources, so we need from others to get what we are missing and the others need from us to get what they are missing. There aren't any countries, except some of them, would be selfsufficient, so they need to export what they are lack of in their country, so the equality will be achieved. In these days no business can be an island even if they are in one, for that reason you have to enter in different markets and your product will be affected by the culture of that region, in order to enter a foreign market you have to adjust your product to the national culture. Culture has a very important role in the market, it has a lot of influences on people, the color they prefer the taste they prefer, in order to be successful and enter a foreign market you first need to understand the consumers needs and what he prefers. In our paper we’ll focus on culture as a barrier in international trading. First we'll describe what the elements of culture are and how these elements affect the international marketing. The firms who take a role in international marketing, they should be able to adapt their products to foreign market. We'll also focus on some examples of which countries are able to trade easily...