Hard Rock's Human Resource Strategy

Video Case: Hard Rock’s Human Resource Strategy

1. What has Hard Rock done to lower employee turnover to half the industry average?

Hard Rock Cafe retains their employees by creating a fun, healthy, and nurturing work environment. They take the time to ensure they are hiring competent and motivated people who are both personable and unique. The employees are not just the best available for the position, they are the best qualified as well. They provide their employees with benefits, job growth potential, and a Rolex watch once they have been with the company for 10 years. Furthermore, the company teaches "Rock 101," an entry-level management course that allows both professional and personal development to teach employees about

Service, memorabilia, the company's mission and values, and more. The employee turnover rate is half the industry average because the employees are invested in the company they work for. They know they will be able to learn, grow, and obtain benefits if they stay with the company. Additionally, they can freely show their individuality by looking the way they want and they get to listen to rock music!

2. What does Hard Rock's human resource department do to support the company's overall strategy?

Hard Rock's human resource department supports the company's overall strategy by not only offering good services and obtaining loyal customers, but also by trying to do it with the lowest possible cost while maintaining productivity levels, providing a reasonable work life for the staff, and enhancing the company's reputation.

3. How would Hard Rock's value system work for automobile assembly line workers? (Hint: Consider Hackman and Oldham's core job characteristics)

Hard Rock does an excellent job of creating opportunities for personal and professional development for their employees. Because of this, their employees feel like their job can provide them with a future full of achievement. Furthermore, they provide...