Submitted by: Submitted by nikobaby123
Views: 268
Words: 343
Pages: 2
Category: Business and Industry
Date Submitted: 06/18/2012 10:20 AM
Which party controls Congress?
Where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company in the southwestern United States.
US PAINT INDUSTRY
3 segments
• architectural coating – “shelf goods”
o 43% of industry
• OEM coating
o 35% of industry
• Special purpose coatings
o 22% of industry
Paint Industry sales 2004
• $16 billion
OUTLOOK ON ARCHITETUAL PAINT COATINGS AND SUNDRIES
Industry sales 2004
• $12 billion +
Architectural coating considered to be a mature market with sales growth 1%-2% per year
US paint manufacturers pressured to reduce emission
CONSOLIDATION AND COMPETITION IN THE ARCHITECTURAL COATINGS SEGMENT
600 current companies
• 40% fewer than 1980
Declining 2-3% per year
Major producers of paint for the architectural coatings segment include Sherwin- Williams, Benjamin Moore, the Glidden unit of Imperial Chemicals, PPG Industries, Valspar Corporation, Grow Group, and Pratt & Lambert.
• Accounts for 60% of sales in the architectural coating segment
50% under private, controlled, or store brands
• ex. Walmart home depot
Specialty paint store = 36%
ARCHITECTUAL COATINGS PURCHASE BEHAVIOR
50% of dollar sales from DIY painters
Professional = 25%
Government export and contractor sales = 25%
60% of annual architectural coating sales are for interior paint
38% exterior paint
Lacquers make up the rest
Paint purchase per purchase occasion = $74
Sundry purchase per purchase occasion = $12
JONES BLAIR COMPANY SERVICE AREA
Jones Blair markets its paint and sundry items in 50 countries
The 11 county Dallas-Fort Worth metropolitan area is the major business and financial center in the company’s southwestern service area.
Jones Blair sold $80 million in 2004 (exhibit 2)
• 60% from DFW
DIY = 70% of Non contractor related volume in DFW
• 90% of non contractor relation volume...