Rebranding

branding

MARKET STRATEGY

1. The price

There are several types of hotel rooms are provided including single room, double room, business king and business twins, which are charged £150, £250, £300, £450 for one night respectively. We also decide to set the price based on the area in every city. For instance, Premier Cru in London is always more expensive than these in Birmingham and Edinburgh. Besides, the change in price is obviously executed when the hotel upgrades to four stars. According to Premier Inn hotel, the average price for single room is £100 instead of £150 in Premier Cru, £200 instead of £250 in Premier Cru. It is less £50 compared with the four stars Premier Cru. The change in price has been formulated which is the consequence of the market survey of customers about the price is reasonable within the high standard. Customers evaluated the quality and accepted the new price through the following criteria: services, facilities, location, goodwill and attractive deals.

2. Customers

We serve all kinds of people especially medium and high classes customers. The high living-cost in three big populated cities have been afforded luxurious services as well as they will be interested in these hotels. Some external factors make us to focus on only the medium and high classes are to supply some demands in the modern life today. For example, not only we service the rooms for visitors but we also increase some alternative services for customers such as restaurant, night clubs, gymnasium, swimming pool, spa, beauty and nail service, salon with hair dressing. All above services are also censored to reach the certain level and the hotel seizes psychological customers who can afford the high standard in services. The more the world is developing, the more people have high demand. On the other hand, an increase of elderly in the developed countries would be an opportunity as they have spare time and money to spend for leisure activities....