Cranberry Case Details

Free online Course on Selling Step By Step

Introduction

Selling is in fact a complex communication and learning process for both the salesperson and the prospective customer. Successful selling calls for an integrated approach. This approach comprises certain crucial stages/steps that become the integral part of the effective sales process. This program is an essential guide for salesperson to introduce himself/herself, his/her company, the product, product presentation and overcome any customer objections.

Benefits:

This program shall help you,

* To keep up with the competition in the market, based on product customization as per customer's preferences.

* To modify your presentation and the product as per the customer's choice and preference.

* To analyze and understand the importance and sequence of all the vital stages for successful sale.

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FREE online courses on Selling Step by Step - The Approach - Product Knowledge Features and BenefitsThe Products a company sells determines its basic nature. The salespeople ought to know about the products, namely features and benefits, they are supposed to sell.Feature can be described as a fact or description of the product or service.Benefit can be described as what the product or service will actually do for the customer. Customers don't buy features, they buy benefits and, perhaps more important is that, they buy relevant benefits. What you need to do is state the feature and go on to explain to the customers how they will benefit from that feature. As, after all, you are selling benefits and not just products.The easy way to do this is to simply state the feature and follow it with…and then go on to explain how the customer will benefit and what results the customer will achieve from the use of the product or service. Consider an example: Suppose you take a standard pen. If you were selling that pen in bulk to the stationary buyer of a large company, the benefits would be that...