Srbcks Srateic Plannin

Starbucks Strategic Planning

FIN/370

In this paper, team A discusses the association amid strategic planning and financial development for Starbucks Inc., corporation. The first part portrays Starbucks strategic planning initiative, and recognizes a considerable initiative according to the company’s annual report, in which team A explains how this initiative affects Starbucks’s financial planning. Team A will show how Starbucks’s initiative has an effect on costs, and sales in the company.  Moreover, Team A will illustrate the risks related with the initiative, and the financial impact that these risks exerts on the company.

Strategic Planning Initiative

Starbucks is a strong innovative organization that is consistently growing. They have a solid marketing team that stays true to its core values. They have had much success with the growth of their licensed stores on a global scale. Starbucks is the premier roaster and marketer of specialty coffee around the world. They currently operate in over 50 countries. They focus primarily on growth in countries outside of the United States. Their largest international operating segment markets are in Canada, Japan and the United Kingdom. The future growth of Starbucks depends on the growth and sustained profitability of their international operations. Ultimately, operating internationally requires strategic planning to acquire the desired results and to stay true to its core values and mission. With their initiative to continuously increase sales on the global markets the 2011 annual report shows that with the latest Starbucks innovations they set new records for 2011 with an operating income of $1.7 billion, which is up 22 percent from last year’s annual report. Another important factor that has contributed from the international expansions is the job creations that have been given back to the communities in which they serve. Over 20111 Starbucks has created 3,700 net new jobs, this is one of their many...