Document Planning Primier

Document Planning Primer

Comprehensive Profiling of Audience

Initial Audience: Bob Walker

Primary Audience: Bob Walker dd

Secondary Audience: Executive team and all employees.

Internal Audience: Bob Walker, executive team and employees

External

neutral

Unreceptive Audience: Employees who do not share concern about smoking.

Decision-makers: Bob Walker and executive team

Implementers: Executive team members, managers and directors

Watchdogs: Bob Walker, executive team

Assumed resistance level:

Resistance before message is even written: Bob Walker is receptive because he hires us to write the report. Some executives may be receptive because they acknowledged health risks associate with smoking. Other executives, who believed smoking is personal issue, the way to relax, and some of executives are smokers, are unreceptive.

Resistance to the message itself: Bob Walker will be receptive because he believed this improve company’s reputation and safety of employee. Some executive members will have an unreceptive level.

What emotion(s) is the reader feeling? Bob Walker will feel satisfied.  Some of executive are concerned or unreceptive. Others may keep neutral.

Likely organization based on resistance:

Organization is indirect because of strong resistance from decision makers.

What assumptions can you reasonably make about your audience? Bob Walker wants to have recommendations and to convince as many employees as possible to quite smoking. Executive teams want to improve reputation and safety of employee.

Audience’s specific needs or concerns: Bob Walker wants this report can give him details about laws, the ethics, and the long-term implications. Executives want to know whether ban smoking is necessary to conduct business.

Audience’s knowledge deficits: Audience lacks solid knowledge of the harm of smoking. They also lack the comparison with other company who make good practice on banning smoking.

Observations about Purpose

Purpose: The primary...