Survey Life

Survey Form

1) What in your opinion is the objective of an advertisement?

a) Create Awareness Yes/No

b) Positioning the image of company in customers’ minds Yes/No

c) Correcting the image of company in customers’ minds Yes/No

d) Promote Sales Yes/No

2) What is the mode of advertisement preferred by you? (Please Select)

A) Print Media Newspaper/Magazine

B) Electronic Media TV/Internet/Radio/LED Screens

3) Can you recall any 2 ads, you have come across in the recent past, on either of the following two media?

T V Newspaper

1 1

2 2

4) Enclosed are two advertisements from public sector undertakings, What is your attitude/opinion about the ads?

Positive Neutral Negative

5) If overall impact is negative, what prima facie, comes to your mind about the organizations?

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6) Would the ads have generated more public interest if the focus was on “what cause a grievance” followed by proactive steps to be alert in future?

Yes No

7) What lends to a grievance most in Life Insurance Industry as per your experience?

1) Signing a form without reading & knowing the contents.

2) Product not well understood before purchasing the same.

3) ‘After Sale Service’ not being satisfactory

4) Plan altered from single term to long term without consent

5) Mis-selling:

a)Policy not according to needs

b) Cost of sold product not affordable

6) Any other reason (Please Specify)…………………………………………………………………………………………

8) Are you aware of the ‘Free Look Period’ provision which entitles you to return policy if not ccc according to your needs

Yes No

9)

9) Are you aware of the...