Bus339 Final

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Sweet Research

Carla Cardwell

BUS 339

V. Olufeso

3/14/2011

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Sweet Research

As a child candy was my number one love even over food. Being young I never think of the thought process of what it takes to make these sweet treats. Now as an adult I think how do candy companies focus on children as there target market without having complete research from a research group full of children. What parents would subject that child to that? I've learned in this class the steps to make that happen. There's a 11 step marketing research process. As stated in the text the eleven steps to conduct market research are 1.Establish the need for marketing research 2.Define the problem 3.Establish research objectives 4.Determine research design 5.Identify information types and sources 6.Determine methods of accessing data 7.Design data collection forms 8.Determine the sample plan and size 9.Collect data 10. Analyze data 11.Prepare and present the final research report (Bush & Burns p.47) Sweet research is now even sweeter.

The need for marketing research if your developing candies is not as simple as one would think. The information is not needed if its already available. It is complex.

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The need would be will the concept gravitate to children and will it sell based on taste, look and price. Most people now a days don’t tabulate the amount of sugar in it especially when it can satisfy a kid. Also is the cost of the research gonna be a benefit not a burden.

Some problems that can arise during research. If you don’t meet an objective you can have problems. A problem well defined is a problem half solved. A problem with research for a candy company is finding a group to target to research on. With childhood obesity being a strong issue especially in the united states you cant really target children for a research group even though there thew main clientele.

Establishing research...