Conceptualizing a Business

Grecia Castaneda

Strategic Plan, Part I: Conceptualizing a Business

June 11, 2012

Bus 475

University of Phoenix

Scott Fabyanic

Everyone always dreams of being a business owner, being able to make their own decisions, create their own schedule and enjoy all the benefits that comes with it. But it is not as easy as it appears, there is a lot more that comes with creating a business. You must have a plan in place that consists of a mission, a vision, and values for your company. These are the beginning stages of establishing a company, and what will predict a successful future. Having a strong mission statement is what will differentiate your company from its competitors. These are all the key factors that took place in the planning of Bella Couture, the first all in one boutique. The following will define what Bella Couture is about, their mission and vision statement as well as the values set into the company.

Bella Couture is the first all in one boutique; a customer can literally walk in for any occasion and find the perfect outfit, dress, shoes, get their hair, nails and make up done. It has a variety of styles for different age groups as well as price ranges for different budgets. We cater from as simple as getting ready for a date to having your whole bridal party done. Bella Couture is perfect for weddings, quinsianeras, prom or any special occasion. Instead of having to make five different stops it can all be done in one place and for a great price. We also have individual products, customers are not forced to get all services, and everything is an option. It is just a larger boutique that offers different services that cater to women by making their life simple but glamorous. Besides having so much diversity in one boutique, Bella Couture also offers impeccable customer service. By personalizing every detail of their experience, including having a stylist available in store, as well as at the comfort of their home. There is no other...