Serivces

* Everybody sell intangibles only

* We are just concerned about the degree of intangibility in the product

* Intangible products can’t be directly experienced whereas tangible products can be directly experienced beforehand.

* If the tangible product cannot be experienced in advance than it’s only the promise that it is the good product that holds the value.

* Even the packaging (Intangibleness) of the product is very important for marketing the product.

* For an intangible product it’s very important that who is presenting the product to the customer.

* Goods are produced and services are performed. So one has to keep this in mind that it may be the case that you manufactured the process good but if the delivery is bad than whole product is viewed as bad.

PROBLEMS IN THE SERVICES

* It is people intensive.

* Because one has enough time to check the finished product in the case of goods but as the service is instant there is no second chance.(So people intensive is one of the major problems)

* Reducing the people dependency by technologies. There are two type of technologies:

* Hard technologies: Automatic dialling instead of manual dialling.

* Soft technology: Divide the work so that each person specializes in his / her work.

* So now there is production, creation and delivery of the service.

* Customer usually is not aware about the service that is being offered.

* In services customers usually are not aware of the services they are getting, they only know about the fault in the services. So you as a services provider should also convey the customers about the services they are getting.

* Basically one is not selling the product , he/she is selling the benefits of the product to the customer.