The Emerging Forms of Media vs. Traditional Forms

As the director of a local television station I have two breaking news stories to share with our viewers. I have decided to report about the vote of the city council to close the city parks three days a week to save money. The second story we will report on will be the death of a celebrity.

I decided to go with the council vote as my lead story because of the impact it has on the local population. Closing down the parks for three days will force the parents to find alternative places for their children to play. In today’s society children recreation is defined by Xbox, Wii and PlayStation. With rise of obesity among our children limiting the availability of the parks for the sake of money is poor politics. The city council should reconvene to find new approaches to saving money besides closing city parks. One submission is that we as a local television station can help promote a fund-raiser for the sole purpose of raising fund to keep the parks open for one or three of the days.

Reporting on the death of a celebrity does not have the local concern of effect of the city parks story. Another reason I have chosen to make this my secondary story is that this story will possibly be reported on a larger media outlet. As a local television media we believe committed to our hometown citizens should be focus. Also putting the celebrity’s death second still keep our local informed of national news. By us reporting about the death of the actor will still maintain whatever rating we would have gotten if we reported it first.

As a local television station we have an advantage over the large media station because we the opportunity to keep locals informed of all four regions of news. Local, state, national, and world news are all at our disposal to report. Another advantage we have is the interest we have from the local without spending millions of advertisement dollar to draw an audience. The one disadvantage we have as a local...