Marketing Plan

Write a marketing plan

|Version no and date |      |

Business details

|Name of business owner |      |

|Name of business |      |

|Business address |      |

|Post code |      |Telephone |      |

|Home address |      |

|Post code |      |Home telephone |      |

|Date business commenced |      |

|Legal status |      |

|Principal activities |      |

CONTENTS

Write a marketing plan 1

Part 1 - Executive summary and mission statement 3

1.1 Writing a marketing plan 3

1.2 Executive summary 4

1.3 Mission statement - your business' values and beliefs 5

Part 2 - The current situation analysis - the internal landscape 6

2.1 Product or...