Sennheiser Case Study

Case Study:

Goal DIDMO’s goal was to promote and expose their world-class brand of headphones to a qualified audience of avid music lover consumers. To accomplish this Sennheiser assisted in the creation and distribution of a mobile band application for an up & coming independent band, endorsed by Sennheiser, called The Material, that could be viewed on virtually every mobile phone on the market. The cross-platform compatible mobile band app would be made available to loyal fans and feature an interactive component in the form of a contest whereby fans could enter for a chance to win a set of Sennheiser headphones. The project was to serve as a pilot for Sennheiser in gauging the effectiveness of using mobile marketing to reach out to end consumers. Background

DIDMO first began to work with Sennheiser back in Fall 2009 when one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems was testing the mobile marketing waters. Sennheiser’s ‘inside-out’ mobile business strategy meant its first project involved a B2B mobile product promotion application for its internal US sales force. The application was created and is maintained by their marketing staff using DIDMO’s award-winning Magmito mobile content creation platform, a testament to the platform’s ease of use. Sennheiser initially launched a pilot campaign to a sample of sales reps. Since then, they have expanded the program; which updates their sales force with current product promotions on a regular basis, to reach all 40 US-based representatives. Based on the success of a 100% conversion rate, Sennheiser plans to further enhance the campaign with the incorporation of training and other corporate apps.

www.didmo.com - www.magmito.com

PROUD WINNER: FROST & SULLIVAN’S 2009 MOBILITY AWARD FOR ENABLING TECHNOLOGY PROUD WINNER: SWEDEN’S GOLDEN MOBILE AWARD FOR “THIS YEAR’S BEST MOBILE BUSINESS SOLUTION” 2009

Sennheiser decided to take its initial internal...