Global Business Venture

Starbucks Global Business Venture

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MGT/448 Global Business Strategies

June 13, 2009

Ted Danson

Starbucks Global Business Venture

Starbucks opened their first location in 1971. The company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees (Starbucks Corporation, 2011). The first international Starbucks location opened in 1996 in Tokyo. Starbucks is dedicated to supporting communities around the world – where we live, where we work and in the countries where our coffees are produce (Starbucks Corporation. 2011).

Organization and Product Analysis

Starbucks has more than 5,500 coffeehouses in more than 50 countries. Starbucks is passionate about the finest coffee and dedicated to the community and customers that they are serving. Starbucks’ mission statement is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” (Starbucks Corporation, 2011). Starbucks is located in 50 countries around the world and Ethisphere Magazine has listed Starbucks as one of the world’s most ethical companies for the fifth year in a row. Starbucks is known as a place to enjoy a fresh hot cup of coffee and take the time to relax and socialize with friends, family, or business associates.

India is the world’s third largest economy and has over a billion people. India is the last international market that Starbucks hopes to expand to after successfully creating 500 locations in China. China and India are both traditionally tea-drinking countries but coffee is becoming more popular. Starbucks hopes to be as successful in India as in China. After researching the success of other American food chains in India, the exploding coffee market, and the company's track record in China, Starbucks' venture with Tata looks to be the next in line of winning growth opportunities for the coffee kings (Bowman, 2012). Starbucks sells...