Milkshake and Jobs Video

Milkshakes:

Understanding the Jobs Video

Michelle J. Dickerson

University of Phoenix

MKT

571

Dr. Luis Amelinckx

May 2, 2012

Milkshakes Understanding the Job Video

This paper has been written to relay information about the commodity of rice. The paper will list the utility of this commodity, the current market, and promotional strategies. The paper will express how the manufacturer wants consumers to use the commodity as well as how it compares to the competition. Finally the paper will detail the risks of implementing Clay Christensen’s milkshake analogy and additional consumer needs.

Product Chosen

Rice is the commodity chosen for this paper. Rice began as a food for consumption in 2500 B.C. Known as a grain from the grass family it is grown in paddies, which is transported from the fields to the mill for production. Originated in China it has spread through countries through various modes of entry. The rice kernel has three sections, husk, layer, and embryo that come in many varieties, such as long grain, short grain, brown, and white. Rice is a grain that belongs to the grass family. Rice is grown in paddies and is tolerant to water. The puddles in which the rice stalks grow keep weeds from outgrowing the rice. Once the rice is cut from the fields, it is transported to be milled.

Figure 1: Rice Plant

[pic]

Product Job

Rice mainly thought of for consumption rice is the most important crop in the world. Rice provides up to 80% of the intake in Asia. According to Shilpa Argo (2011), “parts of the crop are used for many different purposes such as mats, shoes, and hats.” Additional uses are beer, sake, mattresses, and packages. Rice provides nutrition but not enough to be considered a main source of food. Rice contains some protein, mineral vitamins, and fiber with brown rice with more than the value in white rice that is mostly carbohydrate.

Substitutions

The substitutions selected for this produce is...