Final Understanding Marketing

Luis A De Leon

Marketing Research BUS339

Understanding Marketing Research

Instructor; Johnson- Gilbert Rebecca

(Revised) November 07, 2010

Introduction;

Understanding Market Research; market research is when a company needs to understand what the consumer wants and needs are. In order for “any” company to be able to provide what the consumer wants, it needs to research what the market is. According to; Microsoft ® Encarta ® 2007. “Marketing research helps businesses identify consumer needs and wants so a company can develop and promote products more successfully. Such research also provides the information upon which important advertising and marketing decisions are based.” It is important that research are made so that a company will not duplicate or mimic someone else product but at the same time, a company needs to do such research to make sure that the consumer(s) are getting what they need.

The world which we live in, is changing on how we operate. The needs of people are changing due to the way the world is changing. The world has become a global market, a market that see’s the need of what people want and need.

There was a time when having big things was important, big cars, trucks, and houses, but all has change due to global economics. Companies around the world needed to know what the consumer was looking for and what they truly needed to make them happy.

Establish Marketing Research

Establishing a market research is important for companies because with out it, they cannot know what is needed out there in this world. Market research also helps a company see if their product is selling and how fast is it selling, where is it selling the most and if any is it fading aways as time changes? Without a market research companies around the world would be lost. Such research can also be translated into communication from one to another. According to; Burns & Bush (2009) Basic Marketing Research Using Microsoft Excel Data...