Seo Proposal Paper

I work as an in-house SEO for a company that has a good-sized website, just over 150,000 pages and growing. I’m one of few people in the company whose job it is to daily review our web stats, and suggest changes we need to implement. But with a site this big, it’s pretty daunting. After swallowing some pride, I was pleased to hear we had a company to consult with on larger projects so I could stay focused on other tasks.

Everything has been going okay so far, but I was curious as to how this particular company was selected. Luckily, in the process of moving offices, my boss stopped by my desk and dropped off a huge folder of files. As any employee would, I look up at him stunned and before I could say anything he said, “These are all the other consulting companies we considered previously. Take a a look at them and tell me what you think.” Eager to finally get a chance to look at how these were prepared, I agreed. After a few hours of sifting through thirty or so SEO Proposals (SEOPs) I was greatly surprised both in a good and bad way at the same time.

The format of the SEOPs was really similar to the request for proposals (RFPs) I would prepare for grants (I worked for a non-profit for a few years to help raise funds). The structure of your typical grant RFP followed the format below:

Introduction

Who are you and what’s your mission statement/purpose?

Brief company background info start-up to present.

Why are you submitting this RFP?

The Body

What is your plan?

How will you implement this?

Who is involved?

How will it be measured/evaluated?

Recommendations

Any client testimonials?

Case studies?

Supporting documents?

Research papers, etc.

The Finances

What does the budget look like?

What costs are involved?

Are there any unforeseen items that may affect these numbers?

There maybe a few sections here and there that differ and the order may vary, but surprisingly the two are similar. When I noticed this, I went back through a few of them again...