Tutorial 1 Final Answer

TUTORIAL 1 (WEEK 1) (SUGGESTED SOLUTIONS)

• AN OVERVIEW OF STRATEGIC MARKETING

• PLANNING, IMPLEMENTING AND CONTROLLING MARKETING STRATEGIES

Multiple Choice Questions

1. B

2. D

3. D

4. D

5. B

6. D

7. B

8. B

9. A

10. B

True/False Questions

1. T F Marketing consists primarily of selling and advertising.

Ans:  False AACSB:  Communication, Marketing plan DF:  E LO:  LO1 Page:  4 Type:  KN

2. T F A target market is a specific group of customers on whom an organization focuses its marketing efforts.

Ans:  True AACSB:  Communication, Marketing plan DF:  E LO:  LO2 Page:  4 Type:  KN

3. T F Target markets can be people who buy the product but do not necessarily use the product.

Ans:  True AACSB:  Communication, Marketing plan DF:  M Page:  6-7 Type:  KN

4. T F The marketing mix consists of three major variables: product, price, and distribution.

Ans:  False AACSB:  Communication, Product, Price, Promotion, Distribution DF:  E LO:  LO2 Page:  5 Type:  KN

5. T F In marketing, a product can be a good or a service but not an idea.

Ans:  False AACSB:  Communication, Product, DF:  E LO:  LO2 Page:  7 Type:  KN

6. T F Marketing efforts do not involve the design and development of products.

Ans:  False AACSB:  Communication, Product, DF:  E LO:  LO2 Page:  8 Type:  KN

7. T F Products can be goods, services, or ideas.

Ans:  True AACSB:  Communication, Product, DF:  E LO:  LO2 Page:  7 Type:  KN

8. T F Services are provided by applying human and mechanical efforts to people or objects.

Ans:  True AACSB:  Communication, Product, DF:  E...