Ross Swot Anaylsis

Ross - SWOT Analysis

Jennifer Morriss

MGT/521

June 9, 2012

Dr. Sharla M. Walker, D.M.

Ross - SWOT Analysis

As a mutual fund manager, I will be going over some of the most common things that are evaluated when a company is considering investing in a business or not. I will be conducting a SWOT analysis for the company that I have chosen. Along with the SWOT analysis I will be identifying their internal and external stakeholders and what their needs are. All of the above items are key things that are what will help determine if the company is a good investment.

A SWOT analysis is an extremely beneficial tool in determining what issues a company has and what they need to overcome in order to stay ahead in the business market. “A SWOT analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats)”. ("Swot Analysis Definition", 2012)

Starting as a single retail chain in the beginning, in the last 30 years they have grown and now have more than 1,000 stores. Today they still maintain a solid commitment to creating value while focusing on excellence, ethics, and integrity in all that they do.  Ross offers a wide range of quality merchandise. This includes a combination of name brand apparels, accessories, footwear, and home fashions for the whole family. They often offer a savings of up to 60% below department and specialty store retail prices.

Our mission is to offer competitive values to our target customers by focusing on the following key strategic objectives:

• Maintain an appropriate level of recognizable brands, labels, and fashions at strong discounts throughout...