Mktg 305

American Intercontinental University

Unit 5 IP MKTG 305

March 13, 2011

Many companies spend millions of dollars each year on advertising to boost a brand’s image and at the same time spend millions on endorsements that calls awareness to cost and eat away at brand equity. Even though advertising and promotion are necessary, an interaction should be between marketing activities and competing brands. This is where the marketing mix strategy comes into play. By distinguishing communications with opponents, industries can integrate strategic cautiousness in their development, which requires the company to glance ahead while making the best possible decisions.

Wal-Mart, a Diverse Mega Business

The selected Fortune 500 international company that I have chosen is Wal-Mart. The Fortune 500 is an objective way of grading a corporation based on a quantitative list that calculates proceeds. This list demonstrates how a company has considerable influence in the marketplace but does not determine how well companies manage, how their workers are treated, or how well it functions.

Wal-Mart is a mega retailer attracting customers from competitors that have remodeled their business and added private label goods. It is the region’s largest employer in the United States. Out of the last nine years, Wal-Mart has held the top seat seven times on Fortune 500 list. Wal-Mart started out in the 1940’s when Sam Walton began his career in retailing. In the course of reducing the negotiating control of merchants and consumers, increasing pioneering technology to maintain competitive gain, and generate elevated difficulties for new competitors.

Wal-Mart’s core vale of delivering low prices has proved to be the most successful and powerful corporation in history.

Wal-Mart has stores all over the world but the four countries that I have chosen are main distributors for the company. China, Mexico, Canada, and Japan are just four countries that...