Social Capital

Social Capital is created when you create value in the mind of a friend, prospect or customer. Think “paying it forward”. He/she who gives most has the most “Social Capital”. Whereas social media are tools used to interact with people and build your social capital.

Social capital refers to the institutions, relationships, and norms that shape the quality and quantity of a society's social interactions. Increasing evidence shows that social cohesion is critical for societies to prosper economically and for development to be sustainable. Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together.

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4 Ways Social Media Is Changing Your Relationships

By Dr. Rachna Jain

Published June 30, 2010

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One main facet of social media is its emphasis on creating and maintaining relationships.

All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.

What’s interesting is social media is changing the foundation of the ways we relate.  This article will examine how social media is changing our interpersonal psychology and what you can do about it.

Why Should You Care?

This has important implications for business because business, after all, is comprised of interpersonal relationships.

If you’re connecting with your clients and customers through social media, you want to be aware of how various changes in our interpersonal psychology might directly impact your client relationships.

On another level, too, it’s important to be aware of how your social media participation may be impacting you, as this will have implications for the decisions you make and the choices you adopt for your business.

Social media is changing our relationship styles in several important ways. First, it’s allowing us to...