Strategic Inititive Paper

Strategic Inititive Paper

Team B

FIN/370

July 010, 2012

Lisa Henderson

Introduction

Walt Disney is a successful organization that is worldwide and is known for there new innovations to fascinate kids and adults of all ages. Disney takes pride in there state of the art innovations. This paper will discuss the relationship between strategic and financial planning for Disney. This paper will also discuss Disney’s initiative and how it affects there financial planning.

Difference between strategic and financial planning

Strategic planning is a process that an organization must go through to decide where they want the organization to go. This plan helps them to figure out what resources they need and how they need to utilize them (Titman, Keown, & Martin, 2011). Disney is very big on animations. At Walt Disney World, they have 3-D movies and rides that will blow your mind. But before this was all created, they had to have a plan in place to decide what would draw in the customers. Financial planning is all about allocating resources, such as employees, equipment and money over time to reach the common goals in strategic planning (Titman, Keown, & Martin, 2011). Disney compares past and recent data to see how their business is doing financially. They send out surveys to customers to see how there visit was and what can they can do to improve there customer service (The Walt Disney Company, 2012).

Disney’s strategic planning initiative

Disney as a company is moving up in the world and fast. Disney is known for there movies, theme parks and television shows. In order for Disney to continue to be successful, they need a strategic plan. The biggest way that Walt Disney is doing this is through the latest and thrilling technology. In the recent years the organization has taken steps in the forefront of movies, television shows, video games, computer graphics and many other technological advances. To...