Business English - Nibm

National Institute of Business Management

Chennai - 020

SECOND SEMESTER EMBA/MBA

Subject : Business English

Attend any 4 questions. Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

1. How does a well written letter command reader’s attention for the purpose for which it is written? Explain.

2. Explain the importance of internal and external Communication.

3. Explain the classification of Communication.

4. Write a report on an interview between chief minister and a journalist on education policy of the state. What are the main features of the above report?

5. Explain the role of Communication in business organization.

6. Explain the different parts of a Business Letter.

25 x 4=100 marks

2. Explain the importance of internal and external Communication.

The main reason that you have to have good external communication is that it is largely how you will establish your company's identity. A big part of marketing is building a brand and this requires that you create the image for your company that you want it to have. In order to do this you have to make sure that you are sending the right message to your potential customers. This requires good communication; a lot of companies get into trouble by saying things that send the wrong message. This usually leaves them with an image that is different from the one that they are trying to build.

External communication is also important because you will be dealing with a lot of people from outside of the company who will need to know what is going on with the company. The most obvious example of this is with the investors. In a lot of cases it can be hard to explain what is happening with the company to people who are not a part of it since there is usually a lot of corporate lingo involved or details that require a great deal of background knowledge. The...