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Date Submitted: 07/25/2012 09:02 AM
Consumer Behavior Report
GPS Pricing Trends
V11. 4/07
Overview
Report Highlights
GPS Pricing Comes Down: Pricing for GPS products dropped by 15% year-over-year in February 2007
compared to the same period last year. The average price of GPS products is now at $433.
Different Manufacturers Reflect Wide Price Range: Current actual pricing data reveals the following
average price ranges for all GPS products by manufacturer:
$500 average price range - Garmin
$400 average price range - TomTom, Magellan, and Lowrance
$200 average price range - Mio and ViaMichelin
Garmin Stays Ahead of the Pricing Curve: The GPS market is still considered a niche market. Although
Garmin reaches the high-end consumer offering GPS products in the average price range of $500, 70% of
the most popular GPS products listed are Garmin products.
Downward Trending of Prices May Continue: With the onset of lower priced products introduced by Mio
and viaMichelin, we expect to see increased pricing competition between manufacturers. This will lead to
further downward trending in pricing for GPS products, as more manufacturers realize the benefits of
targeting mainstream consumers at low-end price points.
For additional information on the Consumer Behavior Report data, to schedule phone interviews, or for
journalists who would like to recommend a custom survey for their needs, please contact Trisha Mitra at
trisha@pricegrabber.com.
Consumer Behavior Report
The Consumer Behavior Report tracks behavior of online shoppers and is designed to give merchants,
media and industry analysts insight into current shopping trends, and attitudinal preferences of consumers.
This month’s topic is on GPS pricing trends.
What is the GPS Pricing Trends data?
The GPS Pricing Trends data is sourced from Market Reporter, a statistical database that tracks actual
consumer shopping behavior on PriceGrabber.com. This report examines pricing trends for GPS products.
PriceGrabber.com is a...