The Patient Protection

The Patient Protection and Affordable 1

Running head: The Patient Protection and Affordable Care Act

The Patient Protection and Affordable Care Act

Monrolyn Dixon Richardson

Dr Retta Evans

HAS 505 Essentials of Health Care Marketing.

Strayed University

Spring 2011

04/22/2011

Patient Protection and Affordable 2

1. Determine how this Federal law will affect market-driven and non-market driven decisions.

I believe that the new Federal will affect the market-driven planning by actually following what I believe to be utilizing the non-market driven planning strategy. As I understand this is that President Obama is thinking of controlling the rising costs of healthcare by instilling price controls. Price controls alone cannot reduce healthcare costs. The non-market driven planning is based on a group of people or on one powerfully persuasive committee member to have insight into what kinds of health care service the marketplace wants, how it wants that service configured, and what it is willing to pay for it.

The patient protection and affordable care act being a complex legislation provides a broad brush impact in marketing and not marketing decisions. It represents redistribution of income from the young and healthy population to the under 65 less healthy group. It will influence non market driven decisions since the young healthy population will be induced to enroll in health insurance plan. This will enlarge the risk pull and at the same time their will be enrolment of less risky participants.

This will lead to a lowered health insurance premium for most risky members. This federal law will raise medical and dividend on the upper income holders at the same time increasing their income taxes. It will affect market driven decisions by the redistribution...