Submitted by: Submitted by gccerruto
Views: 419
Words: 2621
Pages: 11
Category: Business and Industry
Date Submitted: 07/27/2012 08:32 AM
CONTENTS
Page
EXECUTIVE SUMMARY 4
1 COMPAMY OVERVIEW 5
1.1 Start-up Summary 5
2 STRATIGIC FOCUS AND PLAN 6
2.1 Mission/Vision 6
2.2 Goals 6
3 SITUATION ANALYSIS 7
3.1 Strengths 7
3.2 Weaknesses 7
3.3 Opportunities 7
3.4 Threats 7
4 INDUSTRY ANALYSIS 7
4.1 Industry Segment Strategy 8
4.2 Industry Trends 8
5 COMPETITOR ANALYSIS 8
6 MARKETING PROGRAM 9
6.1 Pricing Strategy 9
6.2 Promotion Strategy 10
6.2.1 Sales Literature 10
6.3 Place (Distribution Strategy) 11
7 FINANCIAL PROJECTION 11
7.1 Projected Sales 11
7.2 Projected Gross Profit 12
8 ORGANIZATIONAL CHART 13
9 IMPLEMENTATION PLAN 14
10 EVALUATION AND CONTROL 14
APPENDIX A – Start-Up Cost 15
APPENDIX B – Projected Sales: Two Years 2009 – 2010 17
APPENDIX C – Projected Gross Profit: Two Years 2009 - 2010 18
APPENDIX D – Organizational Chart 19
REFERENCES 20
EXECUTIVE SUMMARY
Cerruto Connection is a newly established company within the Benefits Administration Industry. Cerruto Connection will provide benefits administration for small to mid-size companies. This report gives an overview about Cerruto Connection including; strategic focus, situation analysis, industry analysis, competitor analysis, customer analysis, marketing program, financial data, organizational chart, implementation plan, and evaluation and control.
1 Company Overview
Cerruto Connection was established on January 1, 2009. Cerruto Connection is a privately owned Limited Liability Company in Edgewood, Maryland. Co-owners are Connie and George...