Marketing Management

Reaction Paper:

1. What was the reason why Coca Cola waited for more than 6 decades to invest again in Myanmar?

The reason why Coca Cola waited for so long is because of the US economic sanction to Myanmar and for the reason that before, Myanmar is ruled by a oppressive military junta.  Myanmar’s military governments were synonymous with brutality and corruption. Accused of savagery in their prosecution of civil wars with rebellious ethnic minorities, drug running, forced labor on a massive scale, and other human rights violations and there is no economic stability on their country.

2. What made Coca Cola decide on entering Myanmar market again?

Coca-Cola Co., the world’s largest soft-drink maker, plans to return to Myanmar for the first time in more than 60 years after the U.S. government eased economic sanctions on the Southeast Asian nation, and because of the positive changes and lot of improvements they we’re seeing today in Myanmar, Coca-Cola has proudly been there to refresh, invest, partner and bring hope for a better tomorrow."

3. Cuba and North Korea remain as the countries with no Coca Cola products. Why is this so?

Maybe because investing in such countries that are communist is not suitable to Coca cola and other companies, if their purpose is to gain profit and give happiness from the people of Cuba and North Korea because out of all communist countries these 2 are in the most hard lines. For the reason that their economies are centrally planned, which means the government sets prices and decides on quantities for production and consumption.