Sample Business Plan - Executive Summary

Company Name

GreenWare

Executive Summary

Business Description and Vision

Definition of the Market

Our business industry would be classified under NAICS code 321999 (All Other Miscellaneous Wood Product Manufacturing). This industry has grown tremendously in the developing nations such as India mainly due to the resource availability and the increase in support for sustainable green microenterprise start-up projects that the NGO and governments support. This industry also has a market, in USA which has not been efficiently tapped in, to extract the complete potential of the product. We strongly consider that this is going to be a growing industry in 10-15 years time.

Target Markets Overview

* Schools

* Businesses

* Restaurants

* Home products

The current market extremely depends on the products made from paper and plastics. Both products are not efficiently managed for it recycle/reuse ability as the main purpose of these products to be “disposed” after the first use. Our products will offer a greener approach to these markets as an alternative to the currently existing products.

Businesses and schools offer food and drinks at their facility to these employees and students respectively. The mainly used products for this purpose are paper or plastic plates, cups and dishes that are disposed after one use. Majority of these products, after its use, end up in landfill (through trash). However, by promoting our products with these prospect clients, we can serve multiple purposes. Our products are completely bio-degradable. They will decompose when they end up in landfill. Our products can raise awareness of about renewable products and every person’s responsibility to save and preserve the environment. Our products could easily substitute the paper and Styrofoam “Take out” boxes which are used in restaurants. They are perfect for the home parties, picnics and travel needs and could be used as decorative home products like candy cups and...