Jumba Juice

JAMBA JUICE

Valerie A. Durling

Edison State College

Dr. Douglas Nay

Strategic Mgmt & Org Policy

Jamba Juice

Introduction

Jamba Juice Company is a company that was originally under the name Juice Club. The company began its operation using a franchising strategy. The company, which began its operations in 1990, transformed to Jamba Juice Company in 1994, following the emergence of other companies that provided similar products. Jamba Juice Company focuses on the provision of healthy juice and smoothies. Expansion strategies led to the merging of Jamba Juice Company with Zuka Juice Inc. Since then, the company’s operations grow on a daily basis. Several strategies focus on the analysis of the business environment, and the influence that these have in the operation of the company. The company also focuses on a rich culture and experienced personnel to boost its success in the market (Jamba Juice Company, 2010).

Development of the Culture of the Company

The company had to develop a unique cultural disposition to achieve maximum success and differentiate the company from similar service companies. Culture development assists in increasing employee passion and customer preference of the company’s products. One culture developed by the company was focusing on recruiting an experienced and innovative team of leaders. Most of the managers had at least 15 years of experience in business operation. The company also developed a culture of high store capability. The managers were to aim at staffing the company with trained personnel who could offer customers a unique experience in Jamba products. The company’s focus on community connection is one of the most valuable cultures. This is because it assists in creating the connection with the community which in turns boosts the sales of products (Flamholtz et al, 2000).

Management and Personnel Strategies

The value...