Csr of Grameen Phone

Bangladesh Journal of Medical Science Vol.09 No.4 Oct’10

Original article

CSR by Islami Bank in healthcare – stakeholders’ perception

R Shafiqur1, J Sadia2, M Nicholas3

Abstract

Background: In the Bangladesh society, a few organizations are contributing through their

activities on Corporate Social Responsibility (CSR). It is a general belief that the

contribution of Islami Bank Bangladeshi Limited in CSR is highest among the financial

institutions. It is an observation that IBBL’s CSR contribution in the healthcare sector is

very significant. Objective: This paper explores the stockholders’ perception of CSR

contribution in the healthcare sector by Islami Bank Bangladesh Limited (IBBL). Method:

Authors used qualitative approach in doing the research. Data were collected through a

survey. Likert scale was used to explore the significance of stakeholders’ perception.

Results: This paper reports the findings of a qualitative study on perceptions of CSR by

IBBL in the healthcare sector of a heterogeneous group of stakeholders. The findings

reveal the perception of stakeholders towards the social contribution of Islami Bank

Central Hospital (IBCH), an Institution for CSR in healthcare by IBBL. The stakeholders

believe that this hospital is significantly contributing to the society through its support in

the healthcare sector. It is also found that the hospital is proactive in providing healthcare

support to the community through its highly standard human resources, world class

medical equipment, outstanding management team and superb customer care support.

Conclusion: This exploratory study makes a contribution to the relatively new body of

work on CSR in Bangladesh, especially in the healthcare sector by IBBL and hopefully

will encourage further research on the topic. This study will also contribute to improve the

governance, social, ethical, and environmental conditions of the healthcare sector.

Key words: Corporate Social Responsibility (CSR), healthcare sector,...