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Date Submitted: 08/03/2012 08:36 AM
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UNIVERSITY MALAYSIA SARAWAK
CORPORAT MASTER BUSINESS ADMINISTRATION
OUTCAMPUS: SIBU
SEPTEMBER 2011
FACULTY ECONOMIC AND BUSINESS
RESEARCH METHODS AND STATISTICAL ANALYSIS (EBA6093)
PROPOSAL: COMPARISON BETWEEN MALAYSIA AIRLINES SYSTEMS
AND AIR ASIA IN TERMS OF SERVICE
NAME / MATRIX / PHONE / EMAIL:
ZUBIR BIN BUJANG / 11031909 / 012-5851250 /
zubir86@yahoo.com.my
HABSAH BINTI MOHAMAD SABLI / 11031883 / 016-8708910 / achen_3435@yahoo.com.my
MOHAMMAD FARDILLAH BIN WAHI / 11031882 / 016-8602810 / fardillahwahi@yahoo.com.sg
LECTURER :
A.P. DR. VENUS LIEW
SUBMISSION DATE: 4/1/2012 (WEDNESDAY)
TABLE OF CONTENT
CONTENT PAGE
CHAPTER 1 : INTRODUCTION
1. INTRODUCTION 1
1. BACKGROUND OF THE STUDY
1. Malaysia Airlines System (MAS)
2. Air Asia
1.2 PROBLEM STATEMENT
1.3 OBJECTIVE
3. General Objective
4. Specific Objective
1.4 SIGNIFICANT OF STUDY
1.5 HYPOTHESIS
CHAPTER 2 : LITERATURE REVIEW
2. INTRODUCTION
1. EMPIRICAL FINDING
CHAPTER 3 : METHODOLOGY
3. INTRODUCTION
1. DATA SAMPLE
2. DATA COLLECTION METHOD
3. RESEARCH INSTRUMENT
4. RESEARCH ILOCATION
5. DATA ANALYSIS
6. THEORETICAL FRAMEWORK
A) Ground Floor Services
B) Accommodation
C) Comfortable
D) Aircraft Staff
7. GRANT CHART
8. QUESTIONAIRES
Part A (Respondent Background)
Part B (Respondent Preference)
Part C (Flight Preference)
Part D (Opinion)
REFERENCE
CHAPTER 1
INTRODUCTION
1.0 INTRODUCTION
This chapter would like to describe more about the background and history of the establishment of national carrier, which is Malaysia Airlines System (MAS) and its main...