Change Management

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Date Submitted: 08/05/2012 12:14 AM

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The 8-Step Process for Leading Change

Thirty years of research by leadership guru Dr. John Kotter have proven that 70% of all major change efforts in organizations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through.

However, by following the 8-Step Process outlined by Dr. Kotter, organizations can avoid failure and become adept at change. By improving their ability to change, organizations can increase their chances of success, both today and in the future. Without this ability to adapt continuously, organizations cannot thrive.

Dr. Kotter has proven over his years of research that following The 8-Step Process for Leading Change will help organizations succeed in an ever-changing world.

For more information, click on any of the steps below:


     Step 1: Establishing a Sense of Urgency

* Examine market and competitive realities, and identify and discuss crises, potential crises, or major opportunities


      Step 2: Creating the Guiding Coalition

* Assemble a group with enough power to lead the change effort, and encourage the group to work as a team

     Step 3:  Developing a Change Vision

* Create a vision to help direct the change effort, and develop strategies for achieving that vision


     Step 4:  Communicating the Vision for Buy-in

* Use every vehicle possible to communicate the new vision and strategies, and teach new behaviors by the example of the Guiding Coalition

     Step 5:  Empowering Broad-based Action

* Remove obstacles to change, change systems or structures that seriously undermine the vision, and encourage risk-taking and nontraditional ideas, activities, and actions


     Step 6:  Generating Short-term Wins

* Plan for visible performance improvements, create those improvements, recognize and reward employees involved in the improvements

     Step 7:  Never Letting Up