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Date Submitted: 08/05/2012 08:11 AM
RESEARCH PROPOSAL
COURSE SUBJECT : SPECIAL RESEARCH INTEREST
COURSE CODE : MMW 3013
YEAR : FINAL (DELTA LEVEL)
|Name : | Siti Khodijah Bt Mohd Azhar |
|Student ID : |1081107783 |
|Course : |Media Innovation |
|Date : |1 July 2012 |
|Title : |A study on consumer preferences towards consumption of fast food in Malaysia |
|Abstract : |In general business term, consumer preference is the fact of people liking or wanting one thing more than another. In a more detail |
| |term it is in which customer are informed and remaindered about the products and are requested and persuaded to purchase their |
| |products. Such communication may be made their along the product or well in advance of the introduction of product into the market. |
| |Such communication becomes necessary when a new product or service is introduced in the market or an old product is improved or it |
| |is simply to increase the sales of the products. The importance of consumer preferences towards the fast food industry has become an|
| |important phenomenon. As consumer preferences are constantly changing, analyzing several factors such as the type of fast food |
| |consumer prefer,...