Adverising

Introduction

As the new communications officer for Zico, the company is going to introduce a new product into the market. The product is a type of coconut water which has been successful in America. Coconut water is going to be a new product to the people of the UK. As the Olympics approach I am going to choose football as a sport to which we will promote our drinks around. Also the venue which the company will be using here is the City of Coventry Stadium. As already know football is a globally loved game and we hope for our drink to be like football. The stadium is going to host a number of football games both women and men. The target audience here will include both children and adults. As we are all aware there are impacts on advertising which are caused by environmental issues. This could be negative or positive. Environmental issues such as social, political, economical and technological can all affect advertising. For instance advertising gives consumers information about a product and thereby making it popular among consumers. Also advertising raises the cost of production this means this can have a negative impact on the product. Another social issue associated with advertising is deception. If any ad contains omissions or any practice that can mislead a significant number of reasonable consumers it is considered deceptive.

Advertising and public relations objective

An advertising plan is a sub component of the marketing plan, and is developed from the SWOT analysis based on situational/environmental analysis. The objectives are what Coca cola want to achieve with the drink Zico. The reason for an advertising plan is to provide information for consumers on what to expect. Also it helps when it comes to managing the budget. It is good to set up objectives for you advertising because it brings about focus and coordination, good planning and decision making and also it can be used to measure the level of success enjoyed. Advertising objectives should be...