Submitted by: Submitted by siufeng
Views: 341
Words: 5753
Pages: 24
Category: Business and Industry
Date Submitted: 08/12/2012 09:32 PM
WORKING PAPER
ITLS-WP-11-15
Networks alliances as strategy:
A case study of an SME in an
emerging economy.
By
Peter Lok, Jo Rhodes1 and David
Walters
1
Macquarie Graduate School of Management
(MGSM), Macquarie University
August 2011
ISSN 1832-570X
INSTITUTE of TRANSPORT and
LOGISTICS STUDIES
The Australian Key Centre in
Transport and Logistics Management
The University of Sydney
Established under the Australian Research Council’s Key Centre Program.
NUMBER:
Working Paper ITLS-WP-11-15
TITLE:
Networks alliances as strategy: A case study of an SME in
an emerging economy.
ABSTRACT:
This study adopts a qualitative approach to examine key factors
to build successful network alliances in emerging economies. A
market leader firm in the retail optical industry in China was
used in this study. Data from interviews was collected from
senior management of the firm, suppliers and customers in
relation to effective strategies and factors for successful network
alliances. The result in this study showed that relationship
management and knowledge sharing management had the
highest impact on effective network alliances. That is, trust,
relationship and knowledge sharing play a dominant role.
KEY WORDS:
Strategic network alliance; relationship management;
knowledge sharing management; SMEs.
AUTHORS:
Lok, Rhodes and Walters.
CONTACT:
INSTITUTE of TRANSPORT and LOGISTICS STUDIES (C37)
The Australian Key Centre in Transport and Logistics Management
The University of Sydney NSW 2006 Australia
Telephone:
Facsimile:
E-mail:
Internet:
DATE:
August 2011
+612 9351 0071
+612 9351 0088
business.itlsinfo@sydney.edu.au
http://sydney.edu.au/business/itls
Networks alliances as strategy: A case study of an SME in an emerging economy
Lok, Rhodes & Walters
1.
Introduction
The global financial crisis (GFC) and the rise of the BRIC (Brazil, Russia, India, China)
economies have shaped a new...