Segmentation & Positioning Strategy of Kudler Fine Foods

Introduction: The future of modern business organization would be different from traditional businesses where lots of emphasis would be laid upon the size of the businesses, economies of scale, hierarchical management structure and organic growth of any business enterprises. The modern businesses would grow more inorganically and this would set a benchmark in new investments. The growth is being seen more as strategic approach by growing through mergers, acquisitions and joint ventures. [1]

This approach of inorganic growth requires less investment and at the same time kills the cut-throat competition prevailing in business environment. When the world economy moved from protected and centrally command economy towards more free market economy led by U.S.A and Europe, competition improved the quality of products and services and at the same time reduced costs. This had its limitation that quality cannot go on improving and costs keep looking downward. The strategic approach was inorganic growth.

Application Analysis: This is an example of a Company Best Buy, where the manager, Jody Thompson who pioneered the new concept of Result-Only Work Environment (ROWE) in the Best Buy. But, prior to introduction of ROWE, employees were not able to maintain proper work-life balance due to hectic schedules and longer stay at the office premises. Jody Thompson was instrumental in introducing the concept of culture Rx. Culture Rx offered a customized consultancy services as per the needs of the clients with ROWE as its core philosophy. Organizational culture depends upon the sharing of core values among the maximum numbers of employees in any organization. The organization exhibited a thin culture due to the facts mentioned above. By thin culture, we mean that there was minimum sharing of values among the employee members. The negative environment prevailing in the organizational premises inhibited the force of bonding among the employees. There was not...